Scope of the Centennial Project


General upgrading of the Docklands (currently Telstra stadium bike & walking trail ends/begins) to Brimbank Park including Steele's Creek to a minimum standard as agreed between participating stakeholders.*

  • Distance markers at agreed intervals
    Distance markers to reflect Rotary achievements over the last hundred years
    Reflect both local & international achievements
  • Community Information Boards
    At the Docklands and Brimbank Park points community information boards containing the following categories of information - Aboriginal history, general history, bio-diversity, Rotary, info on the track
  • Additional features as agreed between the stakeholders
    Possible features include water points, rest benches, upgrading track for the physically challenged, gazebos, landscaping

Objectives


To support Rotary International's request to commemorate 100 years of Rotary
Promote Rotary as a service organisation
Commemorate Rotary's achievements
To utilise the opportunity for a larger project and higher profile
Provide & upgrade the general standard along the trail so it can be accessed and used by a larger proportion of the community

Stakeholders:


Rotary clubs of : Brimbank Central, Keilor, Keilor East, Moonee Valley, Essendon North, Essendon, Maribyrnong Highpoint, Yarraville, Footscray West, Footscray, Flemington, Melbourne, Melbourne North, Sunshine, Tullamarine


City Councils: Brimbank, Moonee Valley, Maribyrnong & Melbourne


Other: Parks Victoria, City West Water, Cycle Victoria


Project Structure


Management of the project
Steering Committee
Responsibilities: Marketing/Public Relations (Peter Holloway, David Dippie, Annie McGennisken etc)
Distance markers (Steve Chandler, Patrick Honeyborne etc)
Finance (Patrick Honeyborne etc )
Liason with local government & other non-rotary stakeholders (?)
Liason with participating Rotary clubs & District (?)

Distance Markers:

  • Selection of location & number of markers
  • Selection of content
  • Design of markers
  • Costing of markers
  • Installation of markers

 

Marketing Strategies See Peter Holloway

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