At our September meeting, we certainly had an insight into how we can recapture our soul and save it from under-selling it to our customers! Mr Peter Watts outlined the steps that a business needs to take when approaching its target market, and how to best present its service to its client.
In particular, one of the areas covered was the pricing of a service. If you have struggled with understanding how to present the price of your service in a way that gives you what you need to make a profit and allows the customer to feel that they get value for money, then this night helped answer that question.
Whilst the evening was aimed at providing insights for service-based businesses, much of the principles shared by Peter apply to those businesses that sell products to generate revenue.
Peter runs his own business from home - Small Business marketing Services. He has been generous enough to allow us to offer this presentation to site visitors as a download in PDF format. This can be accessed at the link below. Peter's details are also contained in the download.
>> Sell Your Service, Not your Soul - Presentation
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