“Branding is not just about your logo or your brand name. It is about how you communicate to your target market and how you interact on all levels. Creating sales is about tapping into people’s emotional needs. It is about the customer experience. it is about how fast you ship your product to your clients. It is about the warm fuzzy feeling your customer experiences from seeing your product on display. It is about your post customer relationship management, it is about connecting on a far deeper level. In short Brand marketing is about a format involving all your interactions and the myriad of contacts which occurs between your product or the person representing your business and your customer”.
This month at Home Biz we were privileged to have Paul Harmer as our guest speaker.
The meeting had a great attendance of about 40 people, and Paul proved to be not only informative but entertaining as a speaker.
The night showed us that branding is more than our visual image of logo and brand name, it’s also about the way our clients ‘feel’ when we interact with them. Paul gave those who attended a glimpse of what he will be covering in the upcoming workshops to be held on Thursday 15th & 22nd May respectively. (Please refer to the Home Biz website to book in for these evenings).
On the evening Paul also gave away one copy of his book “Brand Glue – How to create sticky customers” to one of our lucky members.
|
