Traditions and Transitions folk narrative in the contemporary world
16-20
July 2001 The University of Melbourne, Australia
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Traditions and Transitions folk narrative in the contemporary world |
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Advertising is the most accessible, visually powerful and expressive communication medium in popular global culture. Television commercials, it has been commonly speculated, will be judged by history to be the most accurate reflection of our time and, like it or not, a record of shared family, work, ethnic and regional traditions and rituals. Advertising is not strong enough to create totally new expressions of identity. It can only mirror or echo what is already in the real world. But it can refresh old folk heroes; keep alive and enrich song and dance; refashion and reinvent games and stories and keep our diverse cultural expressions alive. Whatever their motives, the want-makers of television advertising today play an important role in the evolution of modern day folk heritage.
| A | B | C | D | E | F | G | H | I | J | K | L | M | main abstract index | main congress page |
| N | O | P | Q | R | S | T | U | V | W | X | Y | Z |