Choosing &
Using Technologies in Education & Training
Learner Focus and Other Stakeholder
Interests
Under this heading the outcomes of the
project for intended clients should be identified.
Education and training organisations have a
number of types of clients. The first and most obvious is
learners. Others include enterprises, industry bodies,
unions, government agencies and staff.
The need to meet clients' needs and
expectations is fundamental to good practice. Education and
training organisations must ensure that they satisfy their
clients. To do this, they must undertake a continuous process
of identifying, anticipating and serving clients' needs.
Information is gathered about current and potential clients,
decisions are made on the services to be offered and the
resources needed, plans are made, and services are delivered
with checks that they continue to meet clients' needs.
In looking at the needs which clients may
have, the most crucial are those of the intended learners.
Their needs may be grouped under the headings of access
considerations (which include information needs and equity),
desired outcomes (including curriculum, assessment and
recognition), convenience (including the time and place at
which they learn and the way in which programs are
administered), and learning effectiveness (under which can be
grouped empowerment, support, delivery and courseware. See Flexible
Delivery in Action, 'The Learner's Perspective') .
The kinds of information which
organisations must know about their learners are discussed
further in Principle 5.
Enterprises and industry bodies are likely
to want training which improves profitability, at minimum
cost and causing the least possible disruption to work
processes. Australian governments are clearly stating that
industry should take a strong role in training, so that
providers must elicit and meet the needs of industry. At the
same time, this strong role should include active
participation in the planning of training. In order to meet
the needs relating to economy and efficiency while
maintaining quality of training, it is essential to set up
communication processes in which the roles and expectations
of each party are clearly delineated.
Unions can have a valuable role in training
In some cases unions are formally required to take part in
the planning process; in others they can provide useful
research and advice. Unions may have important information
about the learning needs, learning styles and access
opportunities and problems of learner in the workplace.
Government agencies are clients of
education and training organisations in that they set
priorities, provide funds and require accountability. They
may also themselves require education and training programs
in the workplace. Their needs will revolve around these.
Again, clear communication is vital. Government agencies will
need to know that programs fall within policy guidelines, and
that funds are spent according to the rules. This may be
difficult in innovative projects, where the rules may not
cater for the proposed activities; for example where
investment in expensive technology is required, the proposed
activity may fall between the definitions of capital
expenditure and equipment.
Within the organisation, there are two main
types of internal client: managers and the practitioners who
will deliver and support the program. Managers will want
assurances that the project will enhance their organisational
objectives (see Principle 2),
and that it will be manageable for themselves and their
spheres of responsibility. Practitioners will be concerned
about the quality of outcomes. At a personal level, they may
have fears about implications for their workloads and job
stability, and they may be uncertain whether they have the
skills required. It is important not to ignore these fears,
but to discuss them in as open a way as possible, whether
they are justified or not.
From time to time, conflict may arise
between the interests of the various stakeholders in the
project. No blanket solution can be given to this problem.
One way of tackling it, however, is to encourage discussion
about what each stakeholder wants to get from the project,
and what each is prepared to put into the project. This
discussion should be initiated as early as possible, and
revisited from time to time during the course of the project.
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