Oops

Community Radio for
Mallacoota 101.7 and Genoa 96.9

your voice in the wilderness

Where we are ...

Genoa is situated upstream from Mallacoota, on the Princes Highway 22 km from Mallacoota.

Mallacoota is a small, remote coastal town in Far East Gippsland, within sight of the border with NSW. It is surrounded by Croajingalong National Park, Bass Strait and a beautiful estuarine lake system on the Genoa River. It is a popular camping destination in Summer.

Why We Are ...


From The Ashes...


In 1983 a series of bush fires ravaged Victoria, New South Wales and South Australia. Among the many towns affected was Mallacoota. Being surrounded by the Croajingolong National Park Mallacoota was, and still is, at great risk of being destroyed by fire.

With flames sweeping the only road into town and the power and telephone lines cut, fires were threatening on our doorsteps. Apart from a non-updated (and thus useless) bulletin on Bega's ABC radio, communication in and out of Mallacoota was all but impossible.

Most people in Mallacoota evacuated their homes and gathered down either to the waterfront or to the Community Hall. Seeking water, the natural enemy of fire, everyone headed for the lake and packed themselves, and as many belongings they could, into boats. People without boats filled their cars with belongings and parked as close as they could to the Community Hall.

Ex-local resident John Colquhoun said "At the Community Hall they had on stand-by high pressure hoses ready to spray mass volumes of water into the air to protect the surrounding area." The fire, which was by now visible in the distance, had jumped The Narrows to the north and as well was approaching from the west.

Firefighters did what they could but the ruthless fire seemed like it was going to arrive no matter what they tried. Smoke made it impossible to fight it any longer or even locate the front. A daring American helicopter pilot flew up with the late Ken Morrison, to try to locate the fire front and a way that the fire fighters could get to it. The mass volume of thick black smoke meant the mission nearly ended in disaster. They lost track of the town and the fire and had to resort to flying back at tree height following the road into town.

It was just sheer luck that prevented Mallacoota burning to the ground as happened at so many other places. The Mallacoota town centre and homes were left untouched after the wind changed direction and directed the fire back onto itself, Nearly 75% of the National Park was burnt out, but luckily no lives were lost in this area.

After this narrow escape it was strongly evident that Mallacoota needed better communications at such times, and the community decided that the best option would be to start a local radio station which would keep everyone up to date in emergency situations.

After many years of campaigning and many stories later 3MGB fm finally, in 1992, received a licence to broadcast! Sadly, the reason for our existence is now often overlooked, a gap of nearly twenty years has allowed people to forget the hopelessness felt when faced with a bad bush fire. In addition the population of the area has more than doubled in that time so many residents have never had to cope with such a threat.

However, the next time there is a bush fire (and there will be a next time) the people of Mallacoota will be able to tune into 3MGB at all times to know what is going on. So remember to always include in your emergency planning a battery operated radio (with fresh batteries) because emergency situations can happen at any time. And please try to support 3MGB because in times of crisis 3MGB might become the best friend you ever had!



... To Today


3MGB is a community radio station which is completely staffed by volunteers. This makes us one of only a handful of radio stations that rely totally on continued community support for their existence.

3MGB is a community radio station which pledges to provide a comprehensive community information and entertainment service which is broad-based and offers the opportunity for as wide a community involvement as possible.

Whilst the Community Broadcasting Association of Australia's satellite service, which we integrate with our local programming, is very important, we are pledged to make the local content our top priority.

Currently it costs $23,000 a year to keep our radio station on air, or about $500 per week. That includes all our day to day operating costs, equipment maintenance and updating etc.

The revenue necessary to meet these operating costs is provided by;

  • Sponsors who promote their business on the radio,
  • Donations from many Mallacoota residents, and a regular large contribution from Mallacoota Community Opportunity Shop,
  • Community radio subscribers who pay an annual fee as members,
  • Grants from Community Broadcasting Foundation (CBF) for purchase of vital studio and transmission equipment, and subsidies for the costs associated with getting the signal to air,
  • Volunteer's Grants from the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) for the purchase of equipment to support volunteers, and to encourage volunteering,
  • Various fundraising activities, many of which have become features of the Mallacoota calendar. We publish regularly a local phone book and the "The Holiday Rag" (nee "Holiday Mouth"). Our Trivia Nights and the occasional Jazz and Classical Concerts have always proved popular and we often seem to have a raffle on the go!

In 2001 we entered into a joint venture agreement with the Mallacoota Arts Council - Croajingalong Centre for Communications and the Arts (3CA). The objective is the creation of a shared purpose-built permanent home. For our first nine years 3MGB operated out of a converted flat above one of the petrol stations, the location was far from perfect and the premises were too small to allow for even a second studio so we jumped at the opportunity to move into one of the school houses that had stood empty for some time. As the house provides space for two studios and an office, and has easy ground floor access, it has proved to be an adequate temporary home.
In 2011, 3CA received sufficient funds to erect a building, and are in the process of applying for permits to proceed. 3MGB may well be able to move into new studios in our twentieth year.




Community Radio is a team effort. What we all share in is a common belief in the value of community radio. Many people contribute in different ways. Some volunteers are presenters, some look after management issues, some provide expertise at board level and some are all these things!

It is not so hard to support 3MGB, for only a small cost of $5 you could join 3MGB or you could even volunteer to do a radio show!

You can make a difference and have fun doing it!