The billboards will be erected for the months of October and November, and located at St Martins Place and Circular Quay railway station in Sydney; and at sites in Albert Park and North Melbourne in Melbourne.
The billboards feature a photograph of Pat Mellick by acclaimed photographer, Ella Dreyfus, applauded for her controversial "Age & Consent" series of photographs exhibited in Sydney earlier this year (and also known for her "Pregnancy" series).
The Body Shop, known for its no-advertising policy, has its logo appearing on billboards along with the United Nations' International Year of Older Persons logo which features the copyline, "towards a society for all ages", because, after all,
The billboards are a part of The Body Shop- Australian Coalition '99 collaborative BODY IMAGE & AGEING CAMPAIGN. Australian Coalition '99 is a not-for-profit and non-political coalition of more than 1,200 business and community organisations across the country.
The billboards can be viewed at: www.vicnet.net.au/~ac99/toast.html
On September 30th 1999, The Body Shop will be releasing the snapshot of its market research of Australians attitudes' towards ageing. Personal responses to the question, "ageing means to me" included:
"Growing into my face and body and losing the horrible self-consciousness of your
teens and early twenties." (female, 40)
"Ageing is a product of advertising. Forget it and just get on with it." (female, 28)
"Great sex, I know so much." (male, 64) ….does this mean that it IS possible to be sexually attractive after 50?
Interview- Both Pat Mellick & Ella Dreyfus are available. Call Helen Elliott on (03) 9877 9042 or Lisa Ellis on (03) 9820 4463/ mobile 0417 591109.
Market research summary- contact Australian Coalition '99 on tel (03) 9820 4463 or fax (03) 9820 4247.
For comment from The Body Shop, call Vickie Burkinshaw on (03) 9565 0500/ mobile 0417 410 910
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