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Reaching your audience
You want your documents to be easy to use and easy to read by the people you know want your services.
Unfortunately, many business documents concentrate on the people writing them rather than the needs of the people reading them.
It is tempting to tell readers about all your hard work, but your clients may not be interested in how you got there - they just want to know what you can offer them.
A good editor puts themselves in the position of the first-time reader. Clear, plain language is the key to reaching the widest range of people. The editor will also try to reduce the number of words or the size of the document, so that it is cheaper to design and print - as well as being easier to absorb your message.
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This section covers:
Reaching your audience
Services
Is the document ready for editing?
Why edit?
What do you want the editor to do?
Briefing the editor
What to give to the editor
Language
Rates for corporate editing
Other contract details
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Price list and recent projects
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Is the document ready for editing?
If you are unsure if your document is right for the marketplace, or if it needs further development, then you can consult an editor for a manuscript assessment.
edit or die can project manage your document from conception, and guide researchers, writers, photographers and designers to realise your vision.
The best texts are borne of collaborations between researchers, writers and editors. Contacting an editor early can save you time and money. You will gain valuable guidance, advice on research and structure, and learn about the publishing process and production schedule.
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What do you want the editor to do?
You need to be able to tell the editor whether you need the document:
Written or re-written.Assessed for suitability for your market.Copy-edited or proofread.Taken from inception right through to printing.
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Briefing the editor
When you know what services you require, you should prepare a covering letter, or arrange a meeting with the editor to decide:
Who will read the text.What you want them to do with the text, for instance, "keep it by the bed", "must be in all ambulances", "use this until government legislation is passed".What you want your text to achieve, for instance, "award me the tender", "improve corporate image", "raise public consciousness of the product", "improve worker safety".The legal standing of the text, including specific tracts of legislation it contains and implications for users.Future intentions for the text: Will this document be surpassed? Do you want it to have the status of a "bible"?What position your text occupies. Is it part of a series, the last in a line?
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Other contract details
Quotes - a quote is a preliminary statement only. Until the editor has seen the text, or representative samples, a verbal quote is a very rough guide.
Later additions to text - alterations to the job specifications, significant changes to word counts, extra graphics and repeat edits due to clients' error or changes will be invoiced. Meetings and other time-consuming tasks, in addition to the editing and design tasks, appear as an additional invoice item.
Copy - a copy of the document from the first print run is required as part of payment due.
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